Friday, August 25, 2017

NIKE Air Hyperflight

Although this sounds a bit crazy, but it is indeed the tenth anniversary of the birth of NIKE Air Hyperflight. Carefully recall, from the June 16, 2001 has indeed been ten years time, then Nike Basketball's Flight series of products that marks the development of NIKE shoes, a new trend, it is the streamlined appearance and full of future Design also contributed to the development of the world shoes design and progress. Because of its bright color shell, at the same time completely by the imitation pearl effect material to create, Hyperflight a listing on the very high praise, and placed Hyperflight shelves have also been swept away. Even so many years later, this pair of shoes shape design is still unable to go beyond the classic one, then you can go everywhere to see its shadow.

It is precisely because Hyperflight in the performance of the entire 2000, proved that it is from it and started a new era of shoe industry design. Eric Avar as the designer of this pair of shoes, his design with his other design compared to his own input of the most energy, while his greatest significance. His design inspiration for these shoes is not the same as other shoes from a car, or purely from the needs of athletes, or from the complex story behind the shoes, he is simply a NIKE partner by one of the inspiration.

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"Although we had a team focused on the design of lightweight shoes, but the concept of this pair of shoes and inspiration are from Bill Bowerman, when he was the University of Oregon coach, and was also one of the partners of NIKE." Avar explained "When I was just a layman at NIKE, it was far from the success of those Bill, and I was just walking along the path of their predecessors.Bill's life was dramatic, his legacy, he had All of the goals he achieved in his life are left in the NIKE. I am today as a member of NIKE was Bill's story touched.

For most people, not familiar with Bill as the University of Oregon track and field coach when the legend. He was notorious because he was often able to help his athletes to reduce the weight of a little shoe and modified shoes, but this modification, obviously able to help athletes in the performance increase for a few seconds, it is this few seconds to let their team Finally won the victory. Finally, Bowerman coach and Phi Knight together to set up the NIKE company, Knight because he is extremely economic mind so responsible for the entire company's business and marketing, Bowerman's value lies in his possession of a large number of practical and professional knowledge, which also created him the whole The main framework of the company's product design.
For Eric Avar, the whole of 2000 he has been in the design of new shoes and brains, it is at this moment, he suddenly thought of Bowerman in NIKE when the story, it is this story lit He designed Hyperflight inspired sparks. "I have met Bill, I know how much of his significance for NIKE, but it was his story so that I have designed this pair of shoes inspiration, his contribution to this pair of shoes as much as he NIKE's meaning. "Avar stressed," his story inspired me, I also appreciate him this person, 'wow Oh, he is a track and field coach, and he also play football, he is very understanding of all the sports, "When this idea just appeared in my mind, I also asked myself, 'In today's technology and the context of the times, Bill Bowerman will design a pair of what kind of blue shoes?'"

At that time the basketball is also in continuous development, when the street ball culture broke out, hip-hop appearance, the players are constantly promoting their own personality, the existence of these factors also decided that the need for this mixed arrogance and Fearless spirit of the product - Hperperlight. Because Avar's mind has been the emergence of those speed-oriented shooting guard game screen, so he decided to design a pair of light as much as possible, but also the lightest weight of a pair of shoes. Thanks to Bowerman's lightweight guidelines, the final goal becomes clear. "We are as much as possible to give the shoes more fashionable and fancy look, but in essence, we still have to use the least material to ensure the lightest weight of the way, so that these shoes become a pair of shoes on the basketball field running shoes , Of course, it will still have to meet the needs of basketball players cushioning and ankle support effect.These these are just design this pair of shoes a broad idea, so our entire team around this idea lists all the details of the design of the product.

Although they have been designing this pair of shoes for ten years, Avar's design of Hyperflight is still in line with the requirements of modern product design methods. When you look back on the changes in the shoes of the decade, with the development of the manufacturing industry, many companies in the shoes on the use of a more plastic molding of the upper and dull physical buffer with Hyperflight series in the next few years because Old and failed colors and constantly damaged and tarnished the year Hyperflight established fame, no one and Avar was the design of the match.

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