"Black History Month" represents a wide range, including: civic leadership, social democracy, community organizations, and so on.
In order to highlight the extraordinary significance of the black history of the month, Nike launched BHM series of products, and as a basis for expanding the sports for the community's influence. 2013 Nike BHM series to "Be Bold. Be True" as a slogan praise three athletes fearless, unremitting pursuit of the dream of sports spirit.
2013 Nike BHM series will be officially on sale on January 26, the product includes: seven sports shoes, two T-shirts, Destroyer jacket, Nike Elite socks and 5-panel hat. Each product is a unified style to create, with black, gray, brown as the tone, accompanied by orange embellishment, this bright and bold color just with the "Be Bold" slogan echoes, also revealed that Nike since its inception in 1972 The bold gene.
BHM series brings creative inspiration.
Nike for the three athletes were built their exclusive logo. Drogba's logo is a bulb that fuses with football to show that he is constantly working to promote solar bulbs in poor areas of Africa. Serena's logo is a flash of tennis to show how she promotes the empowerment movement of young women, especially through a secondary school she finances in Kenya. Durant's logo is a cloud-shaped basketball hoop that represents the hopes and dreams of young athletes and reflects his support for his hometown of Seat Pleasant, Maryland, where he says that he has helped him realize his dream. These three icons will be integrated into the Nike BHM's unique print pattern throughout the entire series.
Nike BHM series thanks to Nike Sportswear leisure products and Nike Basketball high-performance products together. Nike Sportswear BHM includes Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown. And Nike Basketball for the BHM series provides KD V, LEBRON X and KOBE 8 SYSTEM special edition; these three versions are used in black, gray and orange, and with Nike BHM signature pattern.
All shoes will be on January 21 (Monday) Martin Luther King (Martin Luther King Jr) anniversary debut.
To admit to the good tradition of contributing to society and motivating young people, Nike will donate a part of the sales from the Nike BHM series to the Big Brothers Big Sisters of America.
Headquartered in Beaverton, Oregon, Nike is headquartered in the industry for the design, sale and operation of various sports and fitness sportswear, apparel, equipment and accessories. Nike's wholly-owned subsidiaries include Converse, which designs, sells and operates sports footwear, apparel and accessories, as well as footwear, apparel and accessories that primarily design, sell and operate extreme sports and meet the lifestyle of young people. Hurley International.